ad portfolio
tide
Art Director—2024 National Student Advertising Competition.
Collaboration through VCU Brand Center. Clothing tags for Tide Pop Up event encouraging eco-friendly washing to conserve water, reduce household carbon footprint, and preserve color and fabric. Neat, consistent, and tasteful tag design appeals to fashion-conscious clothing owners with an eye for aesthetics.
tony's chocolonely
Art Director—2024.
Out-of-home billboard campaign targeting the importance of ethically sourced cocoa in the chocolate industry. Minimalist and readable design increases the impact of text targeting logic, ethics, and emotions.
Collaborator: Suhylah Sharif (Art Director)
fashion forecast
Designer—2024.
Winner of VCUarts Fashion Forecasting Critics's Choice Award for Fashion Snoops.
In-depth study of deconstructing elements of binarism and traditional masculinity in menswear. Use of striking language and design elements forces audience response. Imagery of natural disasters furthers theme of breaking down current human society.
Collaborators: Kate Gaudio, Stephania Jugo Garcia, and Luca Sun.